Wendy Peel is vice president of sales and marketing at ReverseVision. An accomplished B2B executive, Peel has over 20 years’ senior leadership experience driving sales growth at enterprise technology firms.
Under Peel’s leadership, market-leading digital mortgage firm ReverseVision has achieved record revenue growth. To date, the ReverseVision platform is used by nine of the top ten HECM lenders and supports more reverse mortgage transactions than all other systems combined. Since joining the company in 2016, more than 2,500 lenders and brokers have enrolled in the ReverseVision platform, which serves nearly 10,000 active users.
In support of broadening lender adoption among forward lenders, Peel led the organization’s transformation as an API-enabled flexible reverse lending platform, unveiling a new logo as part of its revised mission and rebranding. Peel also conceived the inaugural ReverseVision UserCon to highlight the best HECM origination practices, offer expert marketplace insights, and gather guidance on future product development. Tickets to the event, which was attended by industry leaders, lenders and brokers sold out a few years in a row.
Peel is a frequent speaker at industry events and her thought leadership has appeared in national mortgage industry publications.
Before joining ReverseVision, Peel served as vice president of sales and marketing at CommercePromote, a cloud-based SaaS applications provider, where she executed a corporate rebranding campaign repositioning the company as an enterprise marketing and operations technology leader. Additionally, Peel has held executive sales and marketing positions at iCoStore, LLC; Take Notice, Inc.; PNA, Inc.; and TransPerfect Translations.
According to Peel:
“My job is bigger than simply leading the sales and marketing efforts of ReverseVision. I’ve made it a priority to operationally uplift HECM lending alongside forward lending and to encourage mortgage lenders of every stripe to add HECMs to their product mix in order to serve the generational mortgage needs of the full spectrum of homeowners.”
In other words, Peel feels that pursuing an API-enabled technology strategy will make it operationally pragmatic for forward lenders to offer HECM and private reverse programs and greatly expand the presentation and demand for reverse lending. As a result, HECM and reverse lending programs will become part of lenders’ standard offerings and give more Americans aged 62 and older financial flexibility in their retirement.